This year, we started a video series to highlight local businesses and the importance of supporting them. Small businesses and brick-and-mortars are our primary customers and partners, so we thought that they deserved to be in the spotlight. Through our #ShopLocal series we've had the chance to meet with several wonderful small business owners and tour their unique stores. It has been great. This experience has given us a brand new prospect on how these businesses operate and what they need in order to succeed—and how we can help them grow.
It’s a dog-eat-dog world. When it comes to growing market share, more often than not, that means stealing it from another competitor. One business's gain is another's loss.
In local SEO and advertising, everything is relevant. It’s not enough simply to rank on Google and Yelp; you want to outrank than your competitors. It’s not enough to bid on your keywords; you want to outbid your competitors to get a top position and the lion’s share of the clicks.
Of course, outranking or outbidding an established competitor is easier said than done, particularly if you find yourself playing the cash-strapped underdog. Without the brand recognition to compete on mindshare, the budget to compete on marketing spend, or the SEO partnerships and content machines to compete for organic search traffic, small businesses often crumble under the pressure of competing with established leaders in a battle of Goliath proportions.
You asked. We listened.
Since we first announced our local advertising product suite, our customers have been our north star when it comes to prioritizing features and building a product that meets the needs of small businesses and agencies everywhere. Your feedback and suggestions have proved invaluable in determining our roadmap; and in turn, our team has worked diligently to better meet your needs.
Torn between advertising on Facebook or Google AdWords? We’re here to help you out.
Why SEO is a Game Changer
There's a lot of talk about SEO—how it can help increase traffic, boost page ranking in search engines and even improve the quality of your online advertising. But what exactly is SEO and how can you use it to your benefit? In this article, we'll cover some of the techniques to improve your overall content and focus on SEO.
As a small business owner, you may sometimes struggle to handle everything yourself or with the help of a small team. With so many options out there, it can be hard to find which platforms and tools will be a good fit for your small business. Promoting a business and making it grow can be a big challenge, especially when you're starting to build your clientele and getting to know your customers. But there are a few steps you can take to build your marketing strategy. As always, it's important to test, measure, iterate and keep up with the trends. The following tips will help you boost your business promotion and awareness.
As a small business, a dollar saved is a dollar earned. A dollar invested, however, may just the key to growing your business.
“Available for a limited time only! Hurry in before it’s gone!” Hard-sell hucksters have always used time limitations to their advantage when hawking products. Sure, your business is more sophisticated in your marketing. Still, emphasizing seasonal specials and time-limited offers is a key part of retailing. Knowing that pumpkin-spice products are available only in autumn intensifies customer cravings. A limited offer provides a built-in customer motivator. So it is with time-limited retail locations like food trucks and pop-up shops. Customers know a truck will soon drive off. Pop-up shops will disappear before long. That limited availability builds anticipation. It draws workers, tourists or festival-goers hoping for something different. They offer something special and rare, even if it’s just a well-made Cubano or a perfect bowl of pho. That special quality makes customers feel like they’re special, too.
For many small businesses, choosing the right keywords is the hardest part of managing local search engine optimization (SEO) or a paid search engine marketing (SEM) on Google AdWords. With the right keywords, you’ll be able to drive high-intent consumers straight to your website or storefront and your business will thrive. With the wrong keywords, however, you’ll risk paying for clicks unlikely to yield a conversion and keywords far outside of your daily budget.