Demographics and psychographics are basic to market research and customer segmentation.
With this information, you can create a shopping profile of the most loyal customers in an area or for a type of business. See where they go most frequently, and which other merchants they visit regularly. Do the same for casual customers, or compare these metrics with a competitor’s, so your business can integrate itself into your customer’s patterns,
Preview and imagine how well any location fits into your market, or put a location into context. Find similar markets, grow your audience and differentiate each market based on its needs.